Your Questions About Cpa Marketing
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Mark asks…
jobs in marketing vs accounting?
does anyone have an opinion about getting a job in marketing vs accounting in general in this type of economy for an entry level position? people say that marketing in general is difficult because it is the first department to get cut right now, but it seems like the more interesting job to do. accounting is viewed as safe, so at the moment should i go for an accounting assistant position since i need to be making some money? anyone have any experience in either? how hard is it to switch careers between the both if in a few years i don’t end up liking my choice?
the reason i’m asking for opinions is that i like the idea of marketing at the moment even though i don’t have much experience in it to turn me off from it right now. i’ve done internships like low budget commercial production assistant and pr assistant for movie screenings. it was ok. i’m not sure what in marketing i’d want to do, which makes me confused. a friend of a friend knows of an opening in accounting at her company. i always considered accounting as a career, but more as the alternative, not really the main choice, but going for it might be the smart thing to do right now. also my parents prefer accounting and then me becoming a cpa…any opinions?
be nice and no spam. thanks! ^_^
i said no spam…..
Tom answers:
Any job is subject to be cut, if you’re good at what you do – and produce results then you will always have a job.
Now, there’s a BIG DIFFERENCE between accounting and marketing. What type of person are you? Accounting deals with number crunching and data entry all day. It’s about managing data about what was spent. People who are meticulous with details and independent contributors make excellent accountants/CPAs. Marketing people are on the other end of the spectrum – Marketing is about industry research, consumer habits, pricing and sales. Marketers are extroverts, creative people and great researchers. Marketing is the department that must communicate with every single department in a corporation (sales, finance, operations, IT, etc) They are critical to any organization but yes it is true if you screw up, the marketing department affects more people than accounting. On the other hand, a solid background in marketing at a few good companies will guarantee you a job in any industry.
Chris asks…
Accounting or Marketing Internship?
I am an accounting major and I’ll be entering my junior year this coming fall. I have the possibility of getting an internship with a small CPA firm (basically an accountant who has his own office). I also have the possibility of getting a marketing internship with L’Occitane, which is an actual company and I’ll be working in a city. It is a cosmetic brand with many stores. The HR person said this position also involves some excel–numbers & formulas (I think I might be dealing with sales figures, but I’m not sure). I’m having trouble deciding which one to go with because while one is related to my major and would give me accounting experience, the other is with an actual company and I would have more opportunities to network, but I would be getting experience in a different area. Both would be unpaid.
Tom answers:
Accounting.
Sandra asks…
What is the best way to market a freelance bookkeeping business?
I have just started my own freelance bookkeeping business. In your opinion, what is the best way to market my company. I already have a website and I have begun contacting my local CPA‘s.
Tom answers:
- I would start by checking in with your local Chamber of Commerce. They offer great opportunities to network with other businesses.
Offer to speak to the group on the benefits of keeping good records.
- Make sure you order some promotional products that are relavant to your business and potential customers would find useful. For instance, pens are low-cost promotional items that pertain directly to your business and customers would find useful.
- Next, take a business card, brochure, and a promotional product like a pen, calculator, etc. (imprinted with your business name and a benefit statement).
Visit potential customers and leave the information with them. Here’s how I approach customers and I have found it to be one of the most effective methods for creating a “warm market.”
- Good morning, may I speak with the manager/owner?
- Hello, (shake their hand) I’m Jeff and I’m visiting local businesses to share with them how promotional products can increase their customer satisfaction & overall business (say how your skills as a bookkeeper can benefit them).
I understand you’re busy and I don’t want to take up anymore of your time, but what I would like to do is leave my information with you and follow-up with you at a later time.
Would Tuesday or Wednesday at 10:00 am be better for you?
Always give them an option, but include a date and time that fits your schedule.
Never say, “Can I follow-up with you at a later time?” and leave it open-ended. Set the appointment.
Remember – the client needs to know the “Benefits” of what you can bring to the table. How can you help them? Save money, increase income, better returns at tax time etc.
Press on and Never give up!
Http://www.custom-business-promotional-products.com
Lisa asks…
best book for passing CPA exam?
what are best study books available in the market to score a good mark in CPA exam?
Tom answers:
I used Becker & nothing else & got the following scores on 1st try:
REG 96
BEC 84
FAR 95
AUD 89
The weaknesses in the Becker books:
BEC: not good for IT. Try Gleim.
FAR: not very good for not-for-profit & governmental if you’ve never taken those subjects before.
I’ve heard Gleim is good source for both of these.
AUD: governemetal audit section is very confusing. But a good place to go & ask questions is:
http://www.cpanet.com/cpa_forum/default.asp
Robert asks…
What are the accounting BIG 4 firms?
What do they require?
Im not majoring in CPA but in Sales and Marketing. Although i did take the following courses that might help and be of some use:
accounting 1
accounting 2
cost accounting 1
contract Law
budgeting
intro to finance 1
intro to finance 2
Statistical Applications
Do you think that is good enough? or do i need a degree?
I just want to gain more knowledge so that i can be financial literate. Also because i want to start my own business later on.
Any information would be appreciated
Tom answers:
Hi, i just emailed you a link to a website that you should check out!
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